Our advice on your social media presence in the modelling industry

Your social media presence can be detrimental to your career. From our personal experience, many modelling agencies will check your social media accounts before they make a decision of whether to invite you in for an interview. Something as simple as your Instagram account can be a huge influence for a booker to continue further with your application or not.

We highly recommend you keep your social media accounts professional, so agents or clients do not see anything inappropriate. To be successful in this industry you need to be business minded. Your social media is a representation of yourself, and as a model, it is a representation of your brand. Therefore, if you cannot market yourself, how can you expect clients to book you for jobs to help market their brand?

You can have 2 accounts – a personal one and a professional one dedicated to your modelling. In this case, please make your personal account private.

Having a professional social media account, you will be open to an option to make your account a business account. This will allow you to access business tools on the social media platforms. You will be able to advertise your posts, stories or your page, gain insights into your audience and digital performance. Your social media accounts on different platforms can be linked to each other, so you will only need to post on one channel, and it will be distributed to others, making sure your branding across all platforms is congruent.

We will be happy to answer any questions, so feel free to send your enquiries to bookings@australianacademyofmodelling.com.au

To your success,
The AAM team
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